For parents of children aged 9–13

Your child is growing up with AI. Madeby raises a creator, not a spectator.

Madeby is a guided studio where children create real digital products — games, stories, and useful things the family actually uses. An AI mentor helps them think, test and improve. It never does the work for them.

  • Runs in the browser
  • No coding experience needed
  • Safety designed in from the start

A real, working thing

Family Quiz Night

made by Emma

Open on a phone

The mentor asks — it doesn't take over

What should happen when an answer is wrong?

Show a hint Lose one star

What you see

A new working product this evening — and a skill that grew this week.

Illustration: a child's finished product, the mentor asking a question, and the parent's view of growing skills.

Why now

Coding classes teach yesterday. Chatbots teach nothing.

A new basic skill is taking shape: directing AI and judging what it produces. Children who master it will turn their ideas into real things in any field. Children who don't will only consume what others make. There is no systematic way to learn this skill today — and that is exactly the gap Madeby is built for.

Coding courses

They teach the mechanics AI already handles — preparing children for a world that is ending.

"Just ask a chatbot"

The AI does everything, explains nothing, and the result belongs to no one. The child learns to consume, not to create.

The Madeby way

The child decides, the AI assists, the child checks. The skill — and the finished thing — stay with the child.

How a session works

Enough help to succeed. Never so much that it stops being theirs.

  1. An idea becomes a plan

    Your child picks what to make. The mentor asks what they really want it to do, then breaks it into small, doable steps.

    Trains: intent and specification

  2. One small change at a time

    The mentor changes one thing and asks the child to try it: does it work? Is it what you meant?

    Trains: iteration and judgment

  3. Catching the mentor's slip

    Sometimes the mentor deliberately leaves a small flaw for the child to find. That builds the key habit of the AI era: check — don't just believe.

    Trains: spotting AI mistakes

  4. The evening ends with a real thing

    Every session produces something that works, opens on a phone and carries your child's name — ready to be shown at dinner.

    Builds: authorship and pride

Educators call this productive effort: exactly enough support for a child to do what they couldn't yet do alone.

What children create

Games open the door. What's behind it matters even more.

Games and stories

Where almost every child wants to start: a game with their own rules, a comic, an interactive story. The spark that makes creating feel like play.

"A game where the moon follows me"

Useful things for the family

A chore tracker, a quiz for family night, a website for grandma's birthday. When you use what your child built, pride stops needing an occasion — and your child meets their first real user.

"The shopping list Mum opens every day"

Tools for their own learning

Flashcards for the next test, a homework timer, a practice-problem generator. The child builds for themselves — and school feels the difference.

"Flashcards for Friday's English test"

What actually grows

Seven skills automation won't take away

Beneath the fun lies a real discipline: the professional way of working with AI. Not syntax — the abilities that stay valuable whatever tools exist in ten years.

  1. Intent

    Understanding what you actually want to make.

  2. Specification

    Turning a fuzzy idea into a task precise enough to check.

  3. Judgment and taste

    Answering honestly: is this good? Is it what I meant?

  4. Catching AI's mistakes

    Noticing when AI got it wrong instead of taking its word.

  5. Decomposition

    Breaking something big into steps you can verify.

  6. Iteration

    Improving through small, testable changes.

  7. A model of the system

    Seeing how a request becomes a change in how the product behaves.

Madeby measures these skills through what your child actually does in the studio — not through the AI's opinion of them. The progress you see is grounded in real actions.

"Can't they just use a free chatbot?"

A chatbot gives answers. Madeby gives your child a place.

A chatbot

Does the work for the child — and the skill evaporates.

Madeby

The mentor guides, asks and checks, but the child stays the author of every product.

A chatbot

Answers scroll away and disappear.

Madeby

Every session adds to a growing studio: named, working products a child can reopen, improve and show.

A chatbot

An open chat window was never designed for children.

Madeby

Built around child safety — from what comes in, to what gets published, to who can see it.

The real competitor isn't AI intelligence — it's an empty chat window. A child doesn't need another tool. A child needs a place that is theirs.

Safety and privacy

Safety here isn't a feature. It's the architecture.

Minimal data, by design

A child's profile needs no email, no phone number, no surname. We collect the minimum and keep it that way.

A sealed workshop

Everything a child builds runs in an isolated environment, with no access to the open internet by default.

Nothing public without review

Sharing grows in careful steps — from showing you at home to a link for a friend — and anything publishable passes moderation first.

Trust in both directions

You see your child's showcase and skill progress. Their drafts and conversations with the mentor remain their own creative space — no hidden surveillance log, and children know what parents can see.

No ads. No selling data.

Madeby is paid for by parents, not by advertisers. This very page has no trackers, no cookies and no analytics.

What you get as a parent

Not a report card. The real thing, shown to you by its author.

The first proof is the evening moment: something that works, that didn't exist this morning, shown to you by its proud author. Around it, Madeby shows you how the skills are growing — measured from what your child actually did: how they set the task, whether they caught the mentor's slip, how they improved their product step by step.

  • Tonight: a working thing to show
  • Every week: visible skill progress
  • Over time: a studio of finished products

Questions parents ask

Honest answers

Does my child need coding experience?

No. The mentor starts from an idea, not from syntax. Comfortable reading and curiosity are enough — the mentor reveals code gradually, at your child's pace. Madeby is designed for ages 9–13.

What devices do we need?

Madeby runs in the browser — nothing to install. Finished products open on a phone, so showing a friend or grandma takes one tap.

How much will it cost?

Starting will be free: the first products cost nothing. The full studio and the parent's progress view will be a family subscription. We will announce prices in advance — no surprises before you decide anything.

What languages does it speak?

Seven: English, French, Spanish, Italian, Portuguese, German and Russian. The mentor talks with your child in the child's language — which may differ from yours.

Is the AI just doing it all for them?

No — preventing exactly that is the core design rule. The mentor never builds the whole product: it asks what your child means, changes one small thing at a time, asks them to check the result, and sometimes slips on purpose to see if they notice. The authorship stays with the child.

When can we try it?

Madeby currently works by invitation — a testing stage with the first families. If you have an invitation, just sign in. If not, request one and we'll write back as places open.

Invitation only

Madeby is open by invitation

Madeby is in its testing stage and works by invitation. If you have an invitation, sign in with your login and password. If you don't have one yet, send us a request — we'll invite you as places open.

Invitation only

Madeby is open by invitation

Madeby is in its testing stage and works by invitation. If you have an invitation, sign in with your login and password. If you don't have one yet, send us a request — we'll invite you as places open.

I have an invitation — sign in Request an invitation